Cookie Policy

1. About This Policy

This Cookie Policy explains how GrowthFactor, Inc. ("the Company," "we," "us," or "our") uses cookies and similar technologies on growthfactorlabs.com. It supplements our Privacy Policy. The Company operates a B2B site-selection platform for retail chains. We use a minimal set of cookies to operate the site and understand how prospective customers and Insights readers engage with our content.

2. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They allow us to recognize your device, retain session state, and measure how pages are used. We also use related technologies such as browser local storage (for example, to remember that you have dismissed our cookie notice).

3. How We Use Cookies

Category	Examples	Lifetime
Strictly necessary	Session state, CSRF protection, cookie-banner dismissal state	Session to 12 months
Preferences	UI state, previously viewed Insights topics	Up to 12 months
Analytics	Self-hosted, anonymized page-visit counts and navigation patterns; used to improve content and platform documentation	Up to 13 months
Marketing	Not currently used	Not applicable

4. Notice and Choice

Under the notice-only model applicable to our U.S. user base, cookies in the categories above may be active when you visit the site. The cookie banner at the bottom of the page acknowledges that cookies are in use and links to this Policy. You can dismiss the banner and opt out of analytics cookies at any time by clicking "Cookie preferences" in the site footer.

5. Universal Opt-Out Signals

We honor browser-transmitted Global Privacy Control ("GPC") signals as an opt-out of analytics tracking. If your browser sends a GPC signal, our analytics will not initialize during your session, regardless of whether you have previously dismissed the cookie banner. This applies in California and in any other state whose privacy law requires GPC honoring (including Colorado, Connecticut, Texas, and Oregon).

6. Third-Party Cookies

Some cookies may be set by third-party service providers acting on our behalf, such as our self-hosted analytics provider. We have data-processing agreements with such providers that restrict their use of data to service delivery only.

We do not use cookies from advertising networks, demand-side platforms, or social media retargeting systems. GrowthFactor's marketing model is direct outreach and content, not behavioral advertising.

7. Managing Cookies

• Use the "Cookie preferences" link in the site footer to reopen the cookie notice and opt out of analytics.
• Your browser settings allow you to block or delete cookies; instructions for major browsers are available at aboutcookies.org.
• Blocking strictly necessary cookies may affect your ability to use interactive features of the site.

8. Changes and Contact

We may update this policy when we add or remove cookie categories or change service providers. The "Last updated" date at the top will reflect any change. For questions about our use of cookies, contact:

GrowthFactor, Inc.
80 South Eighth Street, Suite 900
Minneapolis, MN 55401
Email: [email protected]