Know which market can carry another store before you commit the lease.
GrowthFactor reads foot traffic, local spending demand, and your existing store network together, then scores every candidate location so you stop betting a million-dollar lease on instinct.
| Location | Traffic | Demand | Cannib. | Score |
|---|---|---|---|---|
| Oak Park, IL | High | Strong | Mod | 87 |
| Naperville, IL | Med | Strong | Low | 79 |
| Evanston, IL | High | Mod | High | 63 |
| Schaumburg, IL | Med | Mod | Low | 58 |
Most retail expansion decisions still run on maps, meetings, and gut feel.
A 10-year lease at a new location commits north of a million dollars before you sell a single unit. Yet most site selection processes rely on foot-count surveys, zip-code demographics, and the regional manager's read of the market. That is not due diligence. That is a bet.
The data to make this decision well has existed for years; it was just too fragmented to use in time. GrowthFactor assembles foot traffic panels, spending category intelligence, and your own network geometry into a single scored analysis for every address on your shortlist.
Industry research consistently puts the figure at roughly 1 in 4 new retail locations underperforming in year one. Most of those failures were visible in the data before the lease was signed.
Three data streams. One decisive score.
We combine signals that site selection teams have never had in a single model, then translate them into a score every stakeholder can act on.
Foot Traffic Intelligence
Aggregated movement data from opted-in mobile devices, normalized for panel bias and daypart patterns, updated weekly.
Local Spending Demand
Credit and debit transaction aggregates by retail category at the trade-area level, showing where category demand exceeds current supply.
Cannibalization Risk
Customer gravity model that quantifies how much a proposed location would pull sales from your nearest existing store, before you sign anything.
"We had three sites shortlisted and were leaning toward the highest foot-traffic location. GrowthFactor scored it third because of a cannibalization call no one on our team had caught. We pulled back, reran with the second site, and are now six months into a location that is tracking above plan."
Operations Director, 40-location specialty chain (early-access pilot)
Outcomes based on early-access pilot program. Individual results vary.
91%
of scored locations within 8 points of first-year revenue outcome (based on early-access pilots)
3x
more candidate locations evaluated per cycle compared to manual shortlisting, across early-access pilot engagements
14 days
average turnaround from address list to scored report, for a batch of up to 40 locations
Plans for teams expanding one location at a time or twenty.
All plans include nationwide coverage. No setup fees.
Analyst
$599 / mo
10 evaluations / month
Expansion
$1,499 / mo
40 evaluations + trends
Chain
Custom
Unlimited + API access
Stop betting on instinct. Start scoring locations.
Request a personalized walkthrough with your candidate address list. No long contracts required.
Request a Demo