We spent years watching chains make the same expensive mistake.
Site selection decisions that should be data problems kept being treated as judgment calls. The data existed. It was just too fragmented to use in time. GrowthFactor exists to close that gap.
Built by practitioners who lived inside the problem
GrowthFactor was founded in Minneapolis in 2025. Our CEO spent more than a decade working inside multi-location retail operations, where the site selection question came up every expansion cycle and the answers kept relying on foot-count surveys, regional manager instinct, and ZIP code demographics that were years out of date.
The data to make these decisions well had been accumulating for years in mobile panels, transaction records, and consumer movement logs. The problem was assembly: no one had built a model that pulled these sources together at the trade area level and translated them into a single decision-grade score for retail operators.
That is the problem GrowthFactor is solving. We are independently funded, built by practitioners, and focused on the narrow problem of getting the site selection decision right before the lease is signed. We do not offer territory mapping, CRM integrations, or operations software. We do one thing and we do it with the rigor the decision deserves.
Who is building this
Clyde Anderson
CEO & Co-Founder
Spent more than a decade managing site selection and operations strategy for multi-location retail chains. Led expansion cycles across the Midwest and Mountain West, evaluating dozens of candidate markets and living with the consequences of decisions made without adequate data.
Priya Natarajan
Co-Founder & Head of Analytics
Geospatial data modeler with a background building analytics pipelines for urban planning and commercial real estate intelligence. Has worked on trade area delineation, mobility data normalization, and demand gap models for a range of location-decision problems across the public and private sectors.
Marcus Webb
CTO
Data infrastructure engineer who built high-throughput location intelligence systems for logistics and retail data providers. Focused on the pipeline architecture that makes it possible to ingest, normalize, and score multiple data streams at the trade area level within a turnaround window that fits a real estate team's process.
We are easy to reach.
If you are evaluating retail expansion markets and want to understand what GrowthFactor could tell you about your shortlist, reach out. We will tell you upfront whether we have good coverage for your specific markets.
Request a Demo
Minneapolis Office
80 South Eighth Street, Suite 900
Minneapolis, MN 55401
Contact
[email protected]
+1 (612) 554-0176